Services / PR & Media Relations

PR and media relations agency in Dubai

We secure credible coverage for brands across the UAE, the GCC and beyond, backed by long-standing relationships with journalists and editors across business, trade, lifestyle and broadcast media.

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What we deliver

Coverage that builds credibility.

Media relations

Story pitching, interviews and briefings with the right journalists across print, online, broadcast and radio.

Press releases & announcements

News-led releases written for editors, with distribution across regional titles.

Thought leadership

Bylined articles, expert commentary and interview opportunities that position your spokespeople as voices of authority.

Press events & media briefings

Press conferences, launch briefings and spokesperson talking points, managed end to end.

Stakeholder management

Building and managing relationships with partners, authorities, communities and the media.

Coverage reporting

Media monitoring and coverage reports that show where your story landed and who it reached.

How we work

Senior thinking. Hands-on delivery.

  1. Listen

    We start with your goals, your audience and the market you are entering or growing in.

  2. Plan

    A clear strategy, key messages and a channel plan, agreed with you upfront.

  3. Deliver

    A senior team executes hands-on, with regular updates and no hand-offs.

  4. Report

    Results reported against the goals we set together, with clear next steps.

Selected work

A look at our work.

Tourism Authority of Thailand

Launch of the ‘Healing is the New Luxury’ wellness campaign for GCC travellers, with a press release and a Dubai media briefing.

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Solera & Najm

Regional announcement of Solera’s strategic partnership with Najm, Saudi Arabia’s national motor accident management platform.

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Ansarada

Thought leadership on Middle East M&A, with attributed commentary and coverage analysis across MENA media.

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Sectors

Experience across every category.

FAQ

Questions clients ask

What does a PR retainer with S Factor include?

A dedicated team that works as an extension of your own, shaped around your goals and markets, and bringing you the right opportunities.

Can you support international PR agencies?

Yes. We act as the Middle East partner for international PR agencies, and as a behind-the-scenes PR team for agencies without in-house PR.

Do you work on a retainer or project basis?

Both, depending on the campaign. We work on a monthly retainer for ongoing activity, or on a project basis for launches, events and one-off campaigns.

Let’s get your story in front of the right media.

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